Dream Games, a mobile game publisher and developer, launched its first game, Royal Match.
Royal Match is a casual puzzle game expected to attract many players.
Dream Games raised $50 million in a funding round to finance the production and development of the game.
This article will provide an overview of Dream Games and Royal Match.
Background of Dream Games
Dream Games consists of a diverse team of software engineers, game designers, and engineers who work together to develop unique and entertaining mobile games. Founded in 2009, Dream Games has successfully released several casual mobile games across different platforms. They focus on creating entertaining puzzles and adventure-style experiences designed to appeal to casual players.
Dream Games has recently announced the launch of their first puzzle game title – Royal Match. This highly immersive game provides a challenging story-driven experience that unfolds an ever-changing pattern of strategic puzzles for players worldwide. Featuring beautiful visuals and classic music, this captivating puzzle game provides an engaging experience across multiple difficulty levels within interesting storylines and beautiful scenes.
Overview of Royal Match
Dream Games is proud to announce the launch of its first casual puzzle game title, Royal Match. Players must match three or more tiles by swapping them to activate the power ups. The puzzles are designed with a relaxing theme and provide a fun experience without the stress of competitive online gaming.
Royal Match offers hours of puzzle-solving fun for players at all levels with over 150 different puzzles available. It features hand-crafted graphics and animations that bring each game board to life and unique elements such as falling tiles and various bonus items scattered throughout the levels. Players also have access to an array of power-ups that make it possible to complete hard puzzles easily, giving them an additional advantage.
With its family-friendly design, Royal Match is great for anyone who enjoys playing casual games focusing on problem solving rather than typing skills or reflexes.
Dream Games raises $50m and launches its first casual puzzle game title Royal Match
Dream Games recently raised $50 million in a Series A investment round. This investment has been instrumental in allowing the game studio to launch its first casual puzzle game title, Royal Match.
Let’s take a closer look at this impressive funding round and how it is being used to power the development of this new game.
Overview of the funding round
Dream Games, a mobile gaming studio, announced that it has raised $50 million in its first round of funding. The capital will be used to further develop the company’s portfolio of titles, including the casual puzzle game title Royal Match. Dream Games was founded in 2021 by industry veteran Zhen Xu and focuses on creating engaging and accessible gaming experiences to cater to broad audiences.
The new funding round was led by venture capital firms Rumble Ventures and Canvas Ventures and participation from existing investor Andreessen Horowitz. The move marks the latest in an upswing of investments for mobile game developers as consumers have sought new ways for entertainment amid necessity of social distancing due to the COVID-19 pandemic.
With the injection of new funding from its latest round, Dream Games strengthened its position as a mobile gaming leader by investing more heavily developing innovative games experiences with unique takes on casual puzzle play including their latest release – Royal Match. Royal Match is an intuitive RPG puzzle game combining tile matching with collectible monsters and is currently available on iOS and Android devices worldwide.
Dream Games intends to use this recent influx of capital toward expanding their portfolio releases, building new immersive gameplay experiences as well as continuing into other aspects such as customer relationship management (CRM) activities, user research, analytics technology ,and live operations support which are proving integral in achieving success in the current competitive landscape.
Investors in the round
Dream Games, a mobile and PC gaming startup, has announced that it has secured $50 million in series A funding. Led by Chinese social media giant Tencent Holdings Ltd, the funding round was joined by Vy Capital, Founders Fund and existing investor Y Combinator.
With this additional capital, Dream Games plans to expand its portfolio of game titles globally. The new round of funding will also be used to facilitate new strategic acquisitions, partnerships and development of new technologies that will power the company’s growth.
The investment will conduct further development of Royal Match — Dream Game’s first casual puzzle game title — and support establishing a strong user base worldwide. Dream Game’s Series A will also fund marketing campaigns to grow interest in its other titles such as Green Thug Dome and Xaviprey.
In addition to these efforts, Dream Games recently announced its collaboration with publishing platform Skybound Entertainment to bring a range of puzzle games to consoles and PC in 2021. Funding from investors Tencent Holdings Ltd., Vy Capital, Founders Fund and Y Combinator is expected to help advance these efforts in 2021.
Gameplay and Features
Dream Games recently raised $50 million and launched their first casual puzzle game title, Royal Match. The game is set in a magical kingdom with a vivid storyline and plenty of engaging features.
Let’s explore the game’s features and gameplay mechanics.
Overview of the game mechanics
Royal Match is a sliding-tile puzzle game that requires players to align corresponding pieces and form matches to clear the boards. The puzzles feature a variety of coloured tiles, with all six colours featured on a single board. These tiles can be aligned in two ways: horizontally or vertically.
Players must match at least three adjacent tiles of the same colour to begin forming matches and eventually clear the board before the time limit runs out for each level. Bonus points are awarded for more complete matches, with larger combinations granting more points than smaller ones would.
The game features an increasing difficulty curve as players progress through levels, with faster time limitations and increased complexity in wiping out individual tiles from the board without disrupting its existing structure. Other features such as special tiles with varying properties add another challenge for novice and veteran gamers.
Unique features of Royal Match
Dream Games’ exciting new casual puzzle title, Royal Match, offers players a unique gaming experience with various challenging levels and captivating gameplay. Designed with fun and strategy, the game encourages players to challenge their minds while collecting special rewards. In addition, its uniquely designed obstacles – the monsters that dwell within this grand kingdom – will surely enhance any player’s strategic thinking and create an immersive atmosphere of exploration.
At its core, Royal Match is based on match-3 puzzles combined with turn-based battle mechanics where players select from different heroes to swap gems to defeat enemies and progress further through the levels. With its innovative features such as Hero Mode, Map Mode, Team Building for friendly battles against other players, Daily Challenge Tournament Mode for global competition against skilled opponents, plus additional game modes such as boss battle and secret stage challenges, Royal Match is sure to provide hours of entertainment for all fans of match-3 games!
Players will also have the chance to collect various specialised heroes for different spells or items that can be used together with the core matching elements. Additionally, each character can level up by earning valuable coins or gems and acquiring rare pieces through hidden stages throughout your journey. All characters are fully customizable in terms of special skill sets or team building potentials which may give you an edge when entering boss battles or tournament mode events! Furthermore there’s a unique social feature where you can join clans with friends or other gamers online to tackle exclusive quests and participate in cooperative gameplay campaigns together!
Marketing and Promotion
As Dream Games launches its first casual puzzle game, Royal Match, the company is looking to promote and market the game to reach a wide base of players. With $50 million in funding, the company has access to various marketing and promotional strategies, such as social media, influencer marketing and even traditional marketing techniques.
In this article, we will discuss the different marketing and promotional strategies that Dream Games can use to ensure the success of Royal Match.
Overview of the marketing campaign
Dream Games has developed its first casual puzzle game Royal Match and launched it to the public. This marketing campaign aims to maximise awareness of the game to generate brand recognition, download numbers and engagement. The expected outcomes are increased Royal Match downloads and player retention, ultimately increasing revenue.
The marketing plan includes a wide range of activities including: digital marketing (social media, email campaigns); advertising (search engine, programmatic); influencer outreach; public relations strategies; customer engagement strategies; content (blogs, videos); user acquisition tactics; and analytics/data tracking.
The social media campaign will be aimed at introducing Royal Match to current fans as well as targeting new players, promoting contests such as giveaways that can generate excitement for the game, engaging with streamers who can demonstrate the game play through streaming, prototyping a professional streamer community and connecting relevant content pieces using trending gaming keywords across multiple social networks.
The paid advertising campaigns will include search engine optimization (SEO) and page ranking practices so when potential players search those related words they come across our website or social platform links focused on Royal Match’s features. Additionally programmatic buying consisting of obtaining ads space on other websites or controlling a certain actions done by people who visit those websites through cookies will be used for wider coverage for our campaigns and applying techniques like online retargeting.
Additionally, Dream Games will also use influencers from different gaming profiles (Youtubers/references) to expose their followers to our newly created product. This could help new users find out about the product from a referral source rather than finding it out through search engines or ads on other directories where satisfaction might not always be guaranteed due to such massive competition present there besides us seeking for that attention from new users among all other competitors in market offering same type of service or products right alongside us cooperating in same environment which makes positioning ourselves difficult at times over these competitors if we believe it would take too much effort by investors to make ourselves standout among these competitors making investor’s capitals bear more risk than they might expect it would undertake if playing safe was indeed the plan).
These activities can be triggered before launch until post-launch countinuously helping with building up demand in market while keeping track of data regarding sales figures giving more clarity over what kind of strategies devised needs altering or endings due to possibly not meeting goals intended by investors behind it while reporting their progress involving every phase which royal match covers from pre-launch stage until post launch phase garnering valuable results & data from any field introduced into trial process within each phase deemed necessary so on upon completion investors receive what exactly was required from them during start up budget preparations considering all obstacles present within market preventing product or service being made available into successfully meeting end goals required resulting out accomplishment(s) investors accomplished with help through assistance offered by people involved throughout phases eradicating any problems rises during each phases forcing investors.
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Promotion of Royal Match on social media
Social media marketing is an effective way for businesses to reach and engage their target audience, build their brand, and drive sales. For example, Dream Games can use this powerful platform to promote their new game Royal Match and create an engaged community around the game.
Some strategies Dream Games can use for a comprehensive social media campaign include targeting market influencers, creating compelling visuals, offering exclusive promotions, and designing creative campaigns to drive user engagement. By following these guidelines, Dream Games can increase awareness of Royal Match on social media platforms such as YouTube, Twitch, Instagram, Facebook and Twitter.
First, they could partner with influencers in the gaming community who have large followings on their respective channels. Dream Games could ask them to review Royal Match or produce live streams featuring tutorials or playthroughs. This would expose the game to more potential customers.
Dream games also need to design visuals with clean branding that appeal to gamers while communicating what makes Royal Match unique at a glance. This includes creating simple yet eye-catching logos, banners and thumbnails consistent across all channels. Additionally relevant Hashtags should be used for each post so people outside their existing follower base can find the content easily on social media platforms such as Tumblr and Pinterest.
In addition exclusive discounts or promotional offers could be implemented across various social media sites, incentivizing users into purchasing the game product or subscribing to the company’s newsletter or online blog platform. Finally, creative campaigns such as scavenger hunts or competitions involving fans interacting directly with the company’s channels will allow them to become invested in Royal Match’s success and give existing users something back for supporting brand loyalty over time.
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