Video marketing has become immensely popular over the past decade. It has made it easy for many individuals to grow and become famous in their niches and interests. While many social media platforms promote your brands, such as Facebook, Instagram, Twitter, and TikTok, creating a YouTube channel is still one of the best platforms to promote your brand. It is because millions of people spend almost billions of hours every day watching videos on YouTube.
YouTube is often called the world’s second-largest search engine. It helps users find content quickly. If you know some tips and tricks on how to make a YouTube video and grow your channel, you can drive engagement on your content and earn significantly. Here are some tips that can help you grow your YouTube channel faster:
Pick a niche
It is essential to pick a niche and build your videos around the same topic or keyword. It is one of the best ways to drive traffic and engagement on your YouTube channel. You can use SEO keywords that will help rank your videos in your niche to the top and get maximum views and likes. Niche helps you engage with your target audience and focus on people that resonate more with your videos.
You can also use the keywords tool to source the most searched keyword in your target niche. These keywords can help you make your content more relevant. It also pushes your content to the top compared to other videos that don’t include keywords. So, pick a keyword before you start filming your video and stand out from the crowd.
Reuse the top-performing content
Another great way to grow your YouTube channel is to reuse the top-performing content. You don’t have to build content from scratch. You can find some of the best videos to reuse in your niche. You should know how to make a youtube video that engages with the audience. Many people seek solutions through YouTube, and people spend more than 4 billion hours on ‘how to’ videos.
So, repurpose the content and create easy-to-understand videos for your target audience. Also, make sure to keep your videos between 2 to 5 minutes, as most of the successful videos are created within this time range. The majority of people watch short videos to consume more content in less time. If you see a 10 minutes long video built around the same niche, you can always repurpose that content and simplify it to meet your audience’s expectations. It helps you gain more traction as the video is short compared to other videos around the same niche.
Engage with your audience
Engaging with your audience is one of the most important components to grow your YouTube channel. YouTube channels demand social interaction with your audience. It helps you create a community that stays with you for a longer time. It is essential to encourage comments and discussions to keep your audience interested in your content.
If you have some more time, you can also engage with other famous creators to increase your reach. You can also post some questions or comments that drive more engagement. It further helps you build a positive relationship with your audience.
Improve social branding
If you post good content, but your channel doesn’t look attractive, people might not subscribe or watch the video. So, improving the social branding of the organization is an essential part of growing your YouTube channel. It will help your audience to recognize the content. If you have a blog or website, you can continue the same story and content on your YouTube channel. In addition, you can add some custom URLs to your channel header to write an interesting bio that resonates with your target audience and give them a brief about you as a person.
Promotion
Promoting your YouTube channel is also essential. You can promote your channel on other social media platforms to drive your audience on YouTube. It is one of the easiest ways to grow your channel. If you want to post a full video on YouTube, you can release a small teaser and promote the video on other social media platforms to gain more engagement. It helps you function all your social media platforms smoothly.
Post great thumbnails
Another creative way to grow your YouTube channel is to post great thumbnails. If you have good thumbnails, more people will click on your video and watch it. It also helps you get more engagement. Create a good thumbnail that stands out from the pack. The same also goes for catchy titles and a disclaimer about the video. All these might seem like minor points but make a lot of difference in getting a higher reach on the channel. An appealing thumbnail and a catchy title usually rank higher as they get more CTR (click-through rate) on the video, even when the content isn’t as valuable for the users.
Increase the uploading frequency
You should post at least two videos every week to grow your YouTube channel. It may sound difficult and intimidating, but increasing your uploading frequency can help you engage with more people. Also, fix no sound problems for Youtube, if any. Some YouTubers start with posting one video a week.
If you are a beginner, you can start posting two videos per week and gradually go down to one video per week once you have enough subscribers. One of the essential components of growing your YouTube channel is to be consistent for years on end. If you don’t post one video every week, your engagement can decrease significantly.
Social video expert
Make sure to produce videos that match the standard of top videos on YouTube. Quality matters when it comes to videos. So, become a social video expert and try different angles to derive better results. You can find various courses on video marketing and video tools for graphics and quality that can help you enhance your video YouTube video.
With marketing and social media courses, you can learn about the different strategies for creating videos on new content that can reach more people. It also helps you make your channel stand out from the crowd.
Thus, to conclude, we can say that growing your YouTube channel can help you in various ways. It is not easy, but you can grow your YouTube channel significantly if you follow the above-mentioned points constantly for months. Some methods include increasing the uploading frequency, engaging with your audience, finding a niche, repurposing the existing top-performing content, promoting your videos on other social media platforms, standing out of the crowd, creating appealing thumbnails, attractive titles, and becoming a social video expert.
Tech expert fresh from the Australian Coast. Been in the tech industry more than 9 years, as part of a Business Growth Group. His out of office days are 100% for freestyle surfing and waves chasing.
