Your Leads Aren’t Bad – Your Targeting Is
Bad leads are annoying. You run a campaign, receive a couple of clicks, possibly even calls, but nothing turns into a conversion. They are not qualified, not responsive, or just not ready to purchase. Sound familiar? You adjust your advertisements. Find out what you want to know. Stress your people. You have a funnel, but the issue is not your funnel. It is who goes through the funnel. The thing is, you are probably targeting the wrong thing. And you do not have to do another brainstorming marathon to repair it, either. What you require is a simple strategy and a tool, such as the marketing plan generator, that will inform you.
Why Your Leads Keep Disappointing You
Most marketers believe they have their Ideal Customer Profile in mind- but in reality, it is just an abstract. This is the reason why leads are not converted. It seems to be the right targeting on paper, but it does not work in practice. The criteria are often too general or based on obsolete assumptions. When you state that your ICP is any B2B company with revenue, you are in for a ton of misaligned leads. Industry and size of a company filters are useful but not sufficient. Budget, existing tools, and the purchase stage are also overlooked and are equally important. And what has been the greatest error? There is a lack of constant updating of the ICP Markets shift. And the same goes with the customers. When your ICP is not evolving, your lead quality will go down. This is where the AI Strategy Generator comes in to sharpen your profile by asking the right questions depending on where your business is today.
What a Strong ICP Looks Like
A good ICP is not a lovable character with a made-up name, but a practical tool that creates real outcomes. A good ICP will influence how you target ads, what you say in your outbound messages, and even the product roadmap. It should not be buried in a deck that no one opens. It is intended to be used.
A working ICP has firmographics that count, things such as company size, revenue range, tech stack, and growth stage. It defines actual pain points that your offer addresses, not loose objectives. And above all, it establishes “why now” triggers. What is happening in the world of that company that they are willing to buy today, not next quarter?
The marketing plan generator is available to assist you in developing this clarity at speed. It takes you through acute, pertinent inputs and outputs a practical, doable profile. No guesswork is required.
How to Use the AI Strategy Generator in 3 Steps
You don’t need a workshop or a slide deck to sharpen your ICP. With the AI Generator, you can do it in minutes and make it work across your whole go-to-market strategy. Here’s how:
- Fill in what you know
Start with two or three of your best customers. What type of company is it? What led to the buying? Identify trends in an industry, the number of people on a team, the technology stack, or the use case. The actual data is better than guesswork. - Let the tool build the strategy
The AI Generator will use what you enter to produce a clean, well-organized ICP. It brings out buyer triggers, firmographics, and pain points that you can go after. - Share it with your team
Marketing, sales, and growth are all subject to work under the same source. A typical ICP eradicates mixed signals and unused expenditure.
What Happens When You Finally Get the ICP Right
All of that is different when you are no longer guessing, but you are going in an attempt to get to the right people. And all of a sudden, your funnel begins to flow much smoothly- and your team is much crisper. There is no small distinction here, and it is not by chance. It’s alignment.
- You do not hear anymore. We are not the correct match.
- You stop spending your hours following up on leads that were not going to convert anyway.
- Your ad traffic increases, and you get more clicks on your ads from those who need what you sell.
- Your sales people. They cease to grumble about the quality of lead. They are talking to each other.
You Don’t Need More Leads – You Need Better Ones
An increased quantity of leads will not patch a leaky funnel. Due to incorrect targeting, no optimisation will cover poor targeting (and no budget will cover it). Before you optimise any more ads, stop and optimise your ICP. Most teams miss this part and cost themselves. With a solid ICP, everything else becomes easy. Your communication resonates with people. Without having to sell harder, you see your close rate improve. And then do quit conjecturing. Use genuine customer insights and run them through a tried-and-tested resource such as the marketing plan generator to create a strategy that can sell itself, where it matters, over the phone, in the inbox, and at the bottom of the funnel. Have your appeal at length accord with your offer.
