In today’s highly competitive market, businesses need to have their finger on the pulse of customer behavior to thrive. One of the best ways to achieve this is by utilizing call tracking tools. These powerful platforms provide invaluable visibility into customer interactions, enabling data-driven decisions to optimize marketing and sales strategies.
Lets explore the top call tracking tools to dramatically boost your sales performance and gain deeper customer insights.
Why Call Tracking Matters
Before exploring the best call tracking tools, it’s important to understand why actively tracking calls can be a total game-changer for your business.
Pinpoint Effective Marketing Campaigns
With call tracking, you can assign unique phone numbers to each marketing campaign and channel. When someone calls your number, you’ll know exactly which ads or initiatives are working. This enables you to double down on high-performing efforts and shift the budget away from poor performers.
Identify Sales Opportunities
By tracking every sales call and lead source, you gain clarity into which campaigns attract valuable new business. You can also listen to call recordings to hear which sales approach resonates best with potential customers.
Improve Customer Service
Call tracking provides insights into missed calls, peak times, and more, allowing you to adjust staffing and operations to enhance the customer experience.
Prove Marketing ROI
With call tracking, you have clear attribution showing how your marketing drives tangible phone calls and business growth. This is enormously valuable for justifying marketing budgets.
Clearly, call tracking delivers a wealth of customer and performance data that facilitates major business improvements. Next, let’s explore the key capabilities to look for in call-tracking software.
Now let’s explore the leading call tracking tools available and the best fits depending on your business needs.
1. CallRail – Best for SMBs
CallRail stands as the leading call tracking platform designed for small and medium-sized businesses. With capabilities to assign unique numbers across channels and record calls, it empowers SMBs to attribute phone calls to specific marketing efforts.
Key Features
Some of CallRail’s most outstanding attributes include:
- Dynamic number insertion to track multiple advertising platforms
- Complete call recordings and history to optimize the sales process
- Real-time analytics dashboards for instant performance insights
- CRM integration with tools like Salesforce and HubSpot
- Flexible scalability from basic call monitoring to more advanced capabilities
Ideal For
CallRail offers tremendous value for:
- Small e-commerce companies optimizing Google/Facebook ads
- Professional service businesses managing multi-channel marketing
- SMB marketing agencies provide campaign ROI to clients
Pricing
CallRail starts at $45 per month for up to 1,500 minutes, scaling up based on usage and features. Yearly subscriptions provide discounts of up to 20%. While affordable for SMBs, larger enterprises may require tools with more advanced insights.
Bottom Line: CallRail provides unmatched call-tracking capabilities tailored to SMB marketing and sales needs. Dynamic number insertion, call recording, and real-time analytics enable impactful business growth.
2. Invoca – Most Powerful for Enterprises
As a leading enterprise call-tracking solution, Invoca stands out for its robust voice analytics capabilities. Utilizing AI and machine learning, it delivers unparalleled conversation intelligence to enhance customer experience, sales productivity, and marketing performance.
Key Features
Some exceptional benefits Invoca provides include:
- AI Categorization – Auto-tagging of calls
- Intent Analysis – Identifying customer needs
- Conversation Transcripts – Complete call documentation
- Sales Coaching Tools – Optimization of rep approach
- Benchmarking – Performance comparison across teams
- Integration – APIs to connect other platforms
Ideal For
Invoca is an exceptional solution for:
- Large companies optimizing a high volume of sales calls
- Enterprises with complex sales processes and messaging
- Marketing leaders need campaign attribution tied directly to revenue
Pricing
As a premium enterprise platform, Invoca pricing starts at around $20,000 annually. While the investment can be significant, large businesses with over $100 million in revenue find tremendous ROI from Invoca’s powerful capabilities.
Bottom Line: Backed by AI and machine learning, Invoca delivers unmatched conversation intelligence to enhance customer interactions, guide sales teams, and optimize marketing.
3. CallTrackingMetrics – Comprehensive Inbound/Outbound Tracking
While the previous recommendations focused solely on inbound call tracking, CallTrackingMetrics delivers more holistic capabilities covering both inbound and outbound calls. This makes it a versatile choice for combined sales and marketing optimization.
Key Features
Some top benefits of CallTrackingMetrics include:
- Inbound call attribution tied to sources
- Outbound call tracking with sales notes
- Real-time analytics for sales managers
- Automatic lead distribution rules
- Custom dashboards aligning marketing and sales data
Ideal For
CallTrackingMetrics provides exceptional value for:
- Sales teams also do Google/Facebook advertising
- Marketing groups focused on aligning efforts with sales
- Organizations with integrated sales technology stack
Pricing
Packages start at $60 monthly for basic functionality, with enterprise options available for more complex usage. This tool can provide high ROI but primarily benefits mid-market and larger companies.
Bottom Line: CallTrackingMetrics bridges marketing and sales efforts in one platform. Robust inbound/outbound tracking empowers both customer acquisition and post-sale nurturing.
4. WhatConverts – Centralized Multi-Channel Lead Tracking
Transitioning beyond just call tracking, WhatConverts delivers more holistic lead monitoring, spanning calls, forms, chats, SMS, and more. This consolidated view makes it perfect for optimizing multi-channel customer acquisition strategies.
Key Features
Some exceptional aspects of WhatConverts include:
- A unified dashboard showing all lead sources
- Tracking and analytics for calls, forms, live chats, SMS
- Journey stage analysis from acquisition to sale
- Real-time monitoring and notifications
- CRM integration centralizing prospect/customer data
Ideal For
WhatConverts provides tremendous value to:
- Businesses managing SEO/PPC and direct phone leads
- Teams running multi-channel nurturing campaigns
- Marketers focused on gaining more customer insights
Pricing
WhatConverts offers four packages starting at $65 per month that cater to use cases from basic to advanced.
Mid-market companies often find the best fit, balancing features and affordability.
Bottom Line: WhatConverts consolidates lead data enterprise-wide for complete visibility. Holistic tracking and CRM connectivity inform customer acquisition across channels and journey stages.
5. CallFire – Affordable Start for Small Business Call Tracking
Finally, CallFire delivers an easy entry point for basic call tracking capabilities. As the most affordable option listed, it makes robust features accessible for early-stage and small businesses looking to improve sales processes.
Key Features
Some core components CallFire provides include:
- Local/toll-free numbers to route calls professionally
- Call forwarding to any destination number
- Call analytics for tracking volumes and performance
- Call recording transcription for text insights
- Integrations, including CRM tools
Ideal For
CallFire offers great value to:
- Very small companies need call routing
- Solo entrepreneurs and freelancers
- Early-stage startups optimizing marketing
Pricing
CallFire starts at an ultra-low $9.95 monthly and includes many core features. This disruptive pricing opens call tracking capabilities that typically cost hundreds of dollars monthly within reach of most small business budgets.
Bottom Line: CallFire democratizes access to call routing, tracking, and analytics. An affordable way for early-stage businesses to add professionalism and gain customer insights.
Transform Your Business with Call Tracking
This guide provides a comprehensive overview of the top call tracking tools available to dramatically enhance your sales and marketing efforts. Each platform delivers unique capabilities catered to businesses across the size and maturity spectrum.
For SMBs, CallRail provides a full-featured entry point to maximize the impact of multi-channel advertising via call intelligence.
At the enterprise scale, Invoca leverages conversational AI to optimize complex sales processes while attributing revenue back to lead sources.
For combined sales and marketing functionality, CallTrackingMetrics bridges inbound and outbound tracking in one unified platform.
To consolidate leads enterprise-wide, WhatConverts delivers holistic visibility spanning calls, forms, chats, and more.
For early-stage companies, CallFire makes call routing, tracking, and analytics highly affordable to drive growth.
