Apple has brought revolutionary changes to the iconic computer by introducing the newest Mac. With improved specs, updated design and top-of-the-line features, the new Mac is set to revolutionise how people use their desktops and laptops.
Let’s take a look at what Apple has brought us with this release:
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Introducing the next generation of Mac
The new MacBook, released by Apple in May of this year, is a revolutionary advancement in personal computing. So whether you are mostly working from home or a professional on the go – the latest version of this iconic laptop has something for everyone. Here’s an overview of what’s new with the new Mac.
Design & Display
The upgrade features a stunning Retina display with True Tone technology to provide clear and vibrant visuals no matter where you work. With edge-to-edge glass and ultraslim bezels, it’s also one of the thinnest notebooks. It also has an impressive environmental rating because it has been made with recyclable aluminium and requires less energy while running at peak performance.
Performance & Battery Life
This model has been upgraded to deliver significantly better performance thanks to its Intel Core processors, field-leading tools for delivering smooth and efficient power under any circumstances. As far as battery life goes, it has up to 11 hours of wireless web usage or 13 hours of movie playback – so you can easily keep going all day long without needing to recharge or take a break from your work/tasks.
Connectivity & Accessories
You also have several available ports for connecting other accessories such as USB-C Thunderbolt 3 and USB 3 ports, allowing you to take full advantage of all modern peripherals such as HDMI adapters and frequently used flash drives – giving you more capabilities right out of the box! Plus, its redesigned Butterfly keyboard offers greater comfort while typing and much quieter keystrokes than ever before.
Design
Introducing the next generation of Mac – the best of Apple design. The all-new Mac features the most advanced, cutting-edge technology, with a sleek and stylish design that will stand out. With a powerful Intel processor and latest high-performance graphics, it’s a powerful machine for creative professionals.
Let’s take a look at the design of the new Mac:
New features and specs
The new Mac has now been released to the public, and those who have already purchased the device are quite impressed. Let’s take a look at what the new Mac has to offer:
- Processor: The latest Mac features a new processor called the M1, designed for faster performance and better energy efficiency than previous versions.
- Memory: The device comes with 8GB of RAM and 512GB of storage, giving you plenty of space to save your files.
- Graphics Card: The optional AMD Radeon Pro 5500 M graphics card provides extensive graphics power not seen in previous generation Macs.
- Operating System: The latest version of macOS Big Sur software gives you access to powerful new apps like iMessage, Maps, and more.
- Battery Life: Apple claims it has improved battery life by up to 20 hours on the new device – great for those long days away from home or office.
- Display: A 13-inch Retina display supports an impressive resolution of 2560 x 1600 to give you vibrant colours and sharp details.
- Connectivity: With support for Wi-Fi 6 and Thunderbolt 4, you can easily use all your favourite devices on this machine.
Improved display
The new Mac offers some of the most advanced display capabilities yet, providing vivid colour accuracy with True Tone technology and support for wide colour gamut. This improved screen helps you enjoy incredible detail to your movies and photos.
The display also features 500 nits of brightness and P3 wide colour support, bringing content to life for ultimate viewing pleasure. The new Mac provides clarity whether you’re watching your favourite movie or creating stunning works of art. Additionally, you’ll experience richer blacks and improved contrast from edge-to-edge thanks to its customised mini-LED display. No matter what type of work or entertainment you enjoy, the new Mac provides brighter colours and more detail than ever.
Sleek design
The new Mac comes in an iconic, sleek design and carries that classic, yet modern look with subtle curves in all the right places. It is Apple’s thinnest notebook yet and weighs just 1.4kg so it can be easily carried around to keep up with your daily tasks. With Apple’s signature aluminium unibody construction, the Mac has a stunning finish to any home or office setup.
The design of the new Mac has been perfectly engineered to provide strong durability with its reinforced edge seams and slimmed-down profile. The space grey finish is sophisticated and appealing, while the internal Super Retina display sports higher resolutions for more immersive experiences.
The Retina display also features True Tone Technology for producing amazingly accurate colours for whatever media you choose to view – be it movies, photos or videos; there’s no doubt that the visual impact will be profound!
Performance
The next generation of Macs introduces a powerful architecture that allows for faster performance and enhanced usability. With up to 55% faster performance, the new Macs are equipped with Intel’s 11th generation processors to provide users with a more powerful and responsive experience.
The new Macs also come with 8GB of memory and up to 4TB of storage, making them ideal for multitasking, streaming, and gaming.
Faster processor
One of the biggest upgrades with the new Mac is its processors. The latest models come with in-house Apple® chips – specifically, the latest M1 chip. This processor enhances the performance of Mac and gives it up to 3.5x faster CPU, up to 6x faster GPU, and up to 15x faster machine learning (ML) capabilities than before. With a processor such as this, your macOS experience will significantly improve speed and performance.
Faster storage also comes with these models – for example, SSDs as fast as 3.2GB/s providing users with lightning-fast load times. You can even configure your Mac with 8TB of storage – double the capacity of any previous Apple laptop. You’ll also enjoy dramatically reduced energy consumption compared to Intel-based models for a significantly longer battery life so you can work on your laptop for longer before having to charge it again.
Memory is also remarkably improved: the new Macs are equipped with either 8 or 16GB RAM that will make it easier for you to multitask without any lagging or decrease in performance quality. All this together provides a lightning quick machine which will ensure an effortless user experience no matter what kind of tasks you are doing on your Macbook Pro or Airbook – whether web browsing, video editing or gaming; whatever you choose!
Improved battery life
The new Mac is engineered to maximise battery life without sacrificing performance. The new Mac has optimised battery chemistry designed to retain more than 80% of its original capacity at 1,000 complete charge cycles. This can give up to 10 hours of web browsing or 12 hours of video playback on a single full charge, giving users an increased battery life over earlier models.
In addition, the new Mac can be charged up to 50% in 30 minutes with the USB-C power adapter – perfect for those days when you are short on time. To further extend its lifespan, the new Mac is designed with sleep and hibernation modes that minimise power consumption while not in use. This gives users peace of mind knowing their device will last through long hours away from a reliable source of power no matter how long the task takes or how far they go.
Enhanced graphics
One major improvement in the new Mac is its enhanced graphics capabilities. This ensures that even graphically demanding applications will run smoothly without lag. Thanks to the addition of discrete graphics cards, the new Mac offers more than double the performance of previous generations. The GPU also enables a wider range of video and photo applications, so video creators and photographers can finish their creative projects quickly and accurately.
The powerful GPU cores allow for superior visualisation and multi-rendering capability for faster 3D images so gamers can have high fidelity gaming experiences. In addition, with faster graphical performance comes less heat offloading, allowing for a completely silent experience.
Software
With the new generation of Macs comes various software improvements and innovations to help you get the most out of your new device. Apple’s new macOS brings improved performance and enhanced features to the table, while the new Mac App Store makes it easier to find the apps you need.
Let’s take a closer look at the software available on the new Mac:
Pre-loaded applications
The new Mac has preloaded applications for a range of activities. While some applications are specific to the Mac operating system, many are compatible with PC and Android devices.
The common pre-installed suite of applications includes Safari browser, Apple Mail, FaceTime, iMovie, Photo Booth, and many more. These applications make it easy to keep in touch with friends and family over video chat or email and create and share movies, photos, music and more.
Other programs come preloaded including:
- Calendar for keeping up with important dates;
- Notes for taking quick notes anywhere;
- Maps for finding out local information like directions;
- Reminders to set tasks;
- Voice Memos app to record conversations;
- Garageband created especially for composing music;
- Pages application is designed especially for design documents, CVs etc.;
- Numbers helps create spreadsheets easily;
- iTunes allows you to purchase music or other items from the Apple Store.
No matter what type of work you do, the Mac will have an application that can help you get things done easier so that you can stay connected no matter where you are.
Improved security features
The new MacOS 11 Big Sur has improved security features – an important consideration for regularly online users. In addition, Apple has prioritised security as they strive to stay ahead of cybercriminals’ tactics.
With the new macOS Big Sur, Apple is introducing security features that will make their devices more secure and harder to break into.
- System Integrity Protection (SIP) on all Macs equipped with Apple Silicon. SIP prevents malicious code from modifying system files, protecting against malware and other intrusions. With SIP enabled, any changes to system-level processes must be done via secure Apple-signed updates, not independent applications or processes that could potentially include malicious code.
- Kernel extensions protect which gives developers access to limited API keys to ensure a secure experience when running official software and apps. All kernel extensions must now be signed explicitly by Apple before they can be used on your device, so unauthorised access will not be possible even if malware redirects apps or install malicious files or programs on your device.
- An array of extra encryptions and data protection options including metadata tracking prevention and regular security updates can help keep your Mac protected against emerging threats throughout its lifetime – this means you’ll have fewer worries regarding online safety moving forward!
Pricing
The latest version of the Mac introduces price points that are friendly to all budgets. With the latest model, you can choose between the basic, mid-level and high-end options, each with their features, hardware and associated prices.
In this section, we’ll take a look at the various models available and discuss their prices:
Comparison to previous models
The new MacBook, launched in May 2020, is faster and more powerful and generally cheaper than the previous model. The new MacBook offers a starting price of $1,299 while the previous model started at $1,499. Additionally, the new Macbook features an improved 8-core processor, doubling its performance over previous models.
When looking at additional features offered with the two models such as screen size and storage capacity; users get more for their dollar when purchasing the newest MacBook. Previous models offered 13-inch screens only while the new version offers 13-inch and 16-inch sizes. Additionally, the 13-inch size may now offer up to a 2TB hard drive compared to the twice as slow 512GB on its predecessor.
If you compare cost, power and features across both generations of laptops, you’re getting much more overall value with the newer model of MacBook.
Affordability
The new Mac lineup offers a surprising level of affordability. There are three lines of computers available, each with different pricing models. The base model, the Macbook Air, starts at just $999 and provides enough power for basic everyday computing. The Pro and Macbook Pro models start at $1299 and come with more powerful options for multitasking, a range of specialised ports, and extra storage space.
For those interested in higher-spec machines, the new 16-inch Macbook Pro may be the way to go; it comes with a quad-core processor, up to 64 gigabytes memory on the top end model, and up to 8 terabytes of storage! In addition, the base model starts at just $2399, making it an astounding value considering all that power in one machine.
Finally, the newly announced Mac Pro is available in four tiers with prices ranging from $5999 to over $50,000 depending on your needs. With up to 28-core Xeon processors and up to 1.5 terabytes RAM – this is one serious machine designed for truly demanding tasks like 4K/8K video editing or running multiple virtual machines; an unbeatable combination of speed and power!
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Tech expert fresh from the Australian Coast. Been in the tech industry more than 9 years, as part of a Business Growth Group. His out of office days are 100% for freestyle surfing and waves chasing.
